Do Right provides incentives to expectant mothers to encourage delivery at a health clinic under skilled birth attendants, rather than at home. Do Right bags reward mothers by giving them essential health information and products, as well as a sense of pride.
Do Right bags commonly include baby clothes, soap, laundry detergent, a blanket, a shawl, washable diapers and plastic covers, and Vaseline. The contents of Do Right bags are tailored to meet the highest needs, determined through a participatory consultative process involving local mothers and nurses. Thus, the contents of a Do Right bag will vary from village to village: in some areas the bag might include nutritious porridge to counter malnourishment, while in other areas it might include mosquito nets to prevent malaria.
In addition to essential postnatal care products, the bags include educational materials for mothers which have been vetted and endorsed by the Midwives Association of Kenya. Topics covered include breastfeeding, nutrition, sanitation and hygiene, when to seek hospital care for themselves and their baby, the importance of giving birth in clinics, and the potential dangers of not doing so.
Revenues from purchases of Do Right bracelets allow us to spend $16 per bag.
Do Right aligns with and contributes towards the goals of Kenya’s Beyond Zero 2nd Strategic Framework (2018-2022). Specifically, the goals of promoting access to quality maternal neonatal healthcare services and emphasizing good nutrition for mothers and all newborns have been advanced where the Do Right program has been implemented.
The Do Right bag is comparable to the maternity packs that have been distributed to expectant mothers for over 75 years in Finland – a country with one of the world’s lowest infant mortality rates.