We provide incentives for mothers to give birth in hospitals by equipping them with care products and education they would not otherwise have.
Our simple gesture of communicating a sincere "thank you” with our postnatal bundles goes a long way in encouraging new mothers incentives to break their health habits of home births. In addition to essential postnatal care products, our bundles offer postnatal health education for rural mothers about mental and physical health, breastfeeding, nutrition, sanitation and hygiene, when to seek hospital care for themselves and their baby, the importance of giving birth in clinics, and the potential dangers of not doing so (especially in a country where ambulatory or outpatient care is inadequate or non-existent). Our bundles are tailored to meet the needs and wants of specific communities: mosquito nets are provided in malaria zones and nutritious porridge is offered to malnourished mothers. At $50, five times higher than rural hospital birth charges, our bundles provide effective incentives for mothers to choose safe hospital births. Your purchase of DoRight bracelets allows us to close the gap between home and hospital births and ensure that mothers are safe, healthy and happy.
See our postnatal bag
- Tags: What We Do
Our partners are mothers, midwives and hospitals.
In order to finance the essential postnatal bundles for mothers, we sell durable and beautiful bracelets. An amazing pool of women in Kenya's maximum security prison are committed to making 98% of our bracelets. Apart from training them, we are their highest payer and only employer from the outside. The income they earn helps these women support their children and buy snacks, self-care and hygiene products. The remaining 2% of bracelets are made on a voluntary basis by jewellery designer Rocky Bahir, who believes that healthy children build healthy nations and that behind every healthy child is a healthy mother supported by hospitals and care products.
Our health information packages are vetted and endorsed by the Midwives Association of Kenya. Nurses and doctors in three Kenyan hospitals routinely give our bundles to women to reward them for giving birth in their clinics: Lewa Conservation's Clinic in Northern Kenya, Kenya Fluorspar Hospital in Rift Valley and Shella Dispensary in Lamu. Forty-five bags a month are given to new mums who are grateful for the support and potentially life-saving gift for them and their newborn.
- Tags: Partners
Why I care about maternal health.
I came up with the idea as result of a school project that I opted to focus on the maternal health problems faced by mothers in Kenya, which I had seen first-hand, as during holidays in rural Kenya I had worked as a volunteer at clinics in the Kerio Valley and Isiolo.
Apart from childbirth being safe, it should be special, enjoyable, comfortable, a moment of pride, to be cherished by the mother. The reality for many is very different. Instead, they have no clothes for the baby, no clean blankets, and struggle to afford soap and other basics. I decided that the solution was a postnatal bag.
When I handed in my high school project in Canada, my math teacher encouraged me to take it beyond our classroom and explore how it might become a reality. And that was when I came up with the idea of producing bracelets for sale in order to fund the bags. The 'Do Right' Project was then up and running.
- Tags: Founder